Having personal experience with not being able to naturally conceive a child, the owner and founder of P2B knows firsthand that alternatives are sometimes needed to start a family. When going through the process themselves, they concluded that the option that made the most sense for them was artificial insemination (AI). After hearing many stories from individuals and couples who had success using various tools and methods to help them conceive, they wanted to create a company that would provide high-quality kits with multiple options so the parents-to-be can experiment and find what works best for them.